In today’s digital age, search engine marketing (SEM) has become an essential tool for businesses to reach their target audience and drive traffic to their website. SEM involves a combination of techniques, including pay-per-click (PPC) advertising and search engine optimization (SEO), to increase a website’s visibility in search engine results pages (SERPs). In this article, we will discuss the basics of SEM and how to implement effective PPC and SEO strategies.
Pay-Per-Click (PPC) Advertising
PPC advertising is a form of digital advertising where businesses pay each time a user clicks on their ad. These ads appear at the top of search engine results pages (SERPs) and are marked as “sponsored” or “ad”. The cost of the ad is determined by the competition for the selected keywords and the maximum bid set by the advertiser.
One of the main advantages of PPC advertising is that it provides instant visibility for businesses. … Read More